Visit Suffolk
Tourism & Heritage Branding
In the early 2000's we were working with a group of tourism development managers from district councils across the county, who had pooled their efforts and resources to try and develop a coherent and cost-efficient approach to promoting the county as a tourism destination.
As well as early websites and printed accommodation guides, we were also asked to develop ideas for an over-arching branding for their joint initiatives.
As regular visitors to Suffolk, we loved working on all aspects of these projects, and the branding in particular was something that we were very proud of.
We developed the primary logo, the 'Relax, Refresh, Return' strap line, brand guides to encourage tourism bodies and businesses to use it, as well as a number of other printed materials including postcards.
As is the way with these things, a series of reorganisations and personnel changes led to a completely different strategy for the promotion of tourism in Suffolk, and our work gradually disappeared from view. but I think it is still worth celebrating!
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Above: Final, master logos
Below: Our original design proposals for the full extent of the Suffolk branding
Below: A series of promotional postcards, with original illustrations inspired by the classic travel posters of the 1930's
