The Trafalgar Way
Branding and communications
The Trafalgar Way is the route taken but the messenger coming back from the Battle of Trafalgar, carrying the news of victory and the death of Nelson. It is marked with a series of plaques installed in 2005 on the sites of the coaching stops along the way that were used to change horses and carriages in the 36-hour race to the Admiralty.
We were asked to create a brand and brand style that would open the Trafalgar Way and the stories associated with it to a wide audience, especially infant and primary age schoolchildren.