Social Optic
Logo and brand development
Social Optic are a software development company who’s people-focused tools enable data-driven collaboration, communication and decision-making in business, government, and education around the world. From employee engagement to compliance and risk assessment to lead generation to critical decision-making, SocialOptic solutions are underpinning best practice in teams worldwide.
The company had an existing branding that no longer properly reflected the dynamic nature of the company, nor it's widening portfolio of products.
FdK were asked to develop a brand and brand style that would pay deference to the previous logo and brand style, whilst revitalising the overall look and feel to give a more contemporary and flexible brand toolkit that allowed for individual products to all be linked back to the base Social Optic style as well as making it simple to add new ones.
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