Oakleaf Enterprises
Brand development
Oakleaf Enterprises is a fabulous mental health charity based in Guildford, dedicated to providing guidance, training and support for people recovering from mental health challenges. Through classes, workshops, support and care, Oakleaf has helped many individuals back into work and everyday life.
Entirely self-funded, Oakleaf relies on the generosity of volunteers, donors and supporters, as well as its own fundraising activities and the income generated by gardening, packaging and upholstery enterprises.
They asked FdK to undertake a review of their logo, branding and communications strategy and provide recommendations and guidance on implementing and maintaining a more cohesive and stronger branding.
We were delighted to help, and developed an 'evolution' of their existing logo and branding, applied it to the key points of contact with their customers, volunteers and supporters across printed and digital media as well as vehicle and building signage.
We also set up templates for documents and presentations along with brand guidelines and master asset files to ensure that Oakleaf could maintain the new branding on materials produced in-house.
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