Virtual Recall
iRecall Engage Templates
iRecall is a digital platform developed by Virtual Recall that helps Vets to communicate easily with their pet-owning customers. It provides a library of pre-made and written email, SMS and postcard campaigns on a wide variety of key areas of pet care. All communications are automatically personalised with the owners name, their pet's name and the visual and text content reflects the gender and species of the pet, resulting in truly personalised communications that deepen engagement with owners and improve health outcomes for their pets.
FdK were asked to develop and test a graphic language for the emails that would provide the simplest process possible for the creation, development and implementation of new campaigns.
We needed to ensure that the emails would appear in a consistent and predictable way across a huge range of target devices.
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