Elanco Animal Health
BSAVA Exhibition Stand
We have designed a number of exhibition stands over the years; including for our long-term client, Elanco to design a stand for the British Small Animal Veterinary Association (BSAVA) Congress in London.
We firmly believe that the most successful stands focus on three things: Attracting visitors, engaging them on the stand and providing them with a clear path to follow up after the exhibition.
To help you decide on how to achieve these things, you need to do your research: What makes your business unique? What makes your products different? Who are your competitors and what do they offer? What sort of people will be attending the exhibition and why?
This research will inform your stand design but will also give you the opportunity to define your objectives. Focusing on a few specific goals instead of trying to promote and sell your entire business will help keep your messaging clear and concise; extremely important in an environment where you may only have a few seconds to engage someone before they walk past.
Once we did our research for the BSAVA Congress, we got to work designing a stand. Deciding on a theme is a good idea as it will help people understand what your business is about and what your ethos is. Elanco have built their brand around innovation, so it was important that we designed their stand with innovation in mind, without simply printing the word on the stand.
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Video is another thing that will help make your stand more eye-catching and with video being king, it can make a huge difference. For Elanco, we created a mix of slideshows and short videos to play on repeat across a set of digital screens. They helped add an extra dimension to the stand and gave people something to stop and look at, giving them more information and giving sales reps the opportunity to say hi.
New and emerging technology can be a real head-turner if implemented well. Things like virtual reality and facial recognition are still quite niche, but if used correctly they can draw in people looking for an experience they may have never had before. At BSAVA, we used digital screens called 'Thought Mirrors' that used facial recognition to add a mix of vet-related and funny thought bubbles to people’s heads as they walked past. They are great for attracting attention, but also as a way to communicate innovation and reinforce Elanco's slogan of "Welcome to the Future".
lanco staff carried iPads during the show but we also utilised a large touchscreen called a Flatfrog, large enough to run four A4 sized screens at once, allowing groups of people to easily enter their details and help make the stand look busy by having multiple people stood around, interacting with it.
