ALIA Luggage LogisticsĀ
Branding and website development
Ensuring that every item of baggage on a flight can be identified and located at all times from departure to arrival is essential if airlines and airports are to avoid the costly delays caused by missing or mis-routed baggage.
Ensuring that all luggage is packed into the aircraft hold in the correct order means that extraction of specific bags at hub and changeover airports can be achieved with the minimum of delays/
ALIA Luggage Logistics provide IT systems that enable airports and airlines to track and manage the loading and unloading of luggage at departure and arrival as well as changeovers.
As they considered expanding their system to potentially include tracking of passengers, or indeed anything where knowing the precise location of something within a complex process is important, Luggage Logistics needed both a new brand and brand hierarchy and an updated web presence.